Data mining example from everyday life

“Again, when we come next time and visit the catalogs on the website, it shows us the products that we may like. ”  

I can relate to this statement. It happens all the time, for instance on websites like Amazon, we always see a link to items under the heading “People who viewed that product, also liked this.” It makes more sense now that this functionality is dependent on data mining. 

But at the same time data mining can affect customer privacy, what do you think? I am referring to the famous incident as Hill (2012) states “Every time you go shopping, you share intimate details about your consumption patterns with retailers. And many of those retailers are studying those details to figure out what you like, what you need, and which coupons are most likely to make you happy. How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did.”


Hill, K. (2012) How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did. Available at: https://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/#25f707986668 (Accessed: 12 June 2017)


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